76ers become the first NBA team with a prediction market partner
A multiyear deal with Kalshi covers in-arena advertising, digital content and promotions in the team's app.
Leagues and teamsThe Philadelphia 76ers have signed a multiyear partnership with Kalshi, making them the first NBA team with an official prediction market partner.
The deal includes in-arena advertising, digital content, fan engagement and promotions across the team's app, ticketing platform and other digital channels. Financial terms were not disclosed.
It follows the NBA's league-wide prediction market agreements, announced four days earlier.
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